Company History

As with so many of today's successful production companies, Pierce Sound, got it's start back in the mid seventies. The founder, Ray Pierce, was a guitarist in local bands playing the college and bar circuits. His first sound system was comprised of a Peavey 1200 mixer, Shure SR106 cross overs, BGW amps and Electro Voice Sentry 4 cabinets (four of them). A local club, Fryfogles, needed a sound system and technician for the blues acts they were presenting. The first show as Pierce Sound, was Luther Allison. The following months saw shows with Muddy Waters, James Cotton, Willie Dixon, Sonny Terry and Brownie McGhee, Buddy Guy and many others. Soon visiting acts were hiring Pierce Sound to do their shows all around Ontario. Since the late 70’s early 80’s Pierce Sound has been working mostly theatres and arenas with many top name artists. Live entertainment is still a large part of Pierce Sound’s workload. Providing their technical savvy for short regional tours with international acts and working on an ever increasing bevy of summer festivals. Pierce Sound has established itself as the premier production company in it's region. The future looks very bright indeed.